This is an entry-level marketing book with 30 Hong Kong case studies. I completed this book very quickly with an aim to collect new case examples for my students.
This book serves as a good reference book for readers who have no formal training in marketing. It starts with fundamental framework and concepts and then illustrate these concepts with the cases.
The one feature of this book that I like most is the quote from renowned marketers at the beginning of each chapter.
"In the factory Revlon manufactures cosmetics, but in the store we sell hope." -Charles Revson, the founder of Revlon.
ISBN 978-962-8960-27-9
This book serves as a good reference book for readers who have no formal training in marketing. It starts with fundamental framework and concepts and then illustrate these concepts with the cases.
The one feature of this book that I like most is the quote from renowned marketers at the beginning of each chapter.
"In the factory Revlon manufactures cosmetics, but in the store we sell hope." -Charles Revson, the founder of Revlon.
ISBN 978-962-8960-27-9
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